The Rise of a New Brand Dedicated to the Baseball Lifestyle

When you’re a baseball player, your life revolves around the game. You live and breathe it, and you work hard to make sure that this great American sport continues to thrive for years to come. That’s a big job, but there are lots of people working together to achieve it. There are scouts, agents, managers, and players all involved in the process. There’s even a museum to tell the story of America’s National Pastime.

There’s also a big community of fans that surround the sport. One company that’s been able to connect with this community is Baseball Lifestyle 101. Starting out as an Instagram account to curate baseball content, this brand has grown into a clothing line that has been a big hit at events and online.

The company’s success has led it to a partnership with MLB to handle higher-end products. While Fanatics handles the broader range of lower-end merchandise, Baseballism will focus on apparel, gear and accessories that are more unique to the game. This new brand will be a major player in the baseball-centric space and is expected to draw in a wider audience than the traditional merch.

In addition to selling their own products, the company has been a mainstay at big events like the World Series tournament in July and the All-Star game in August. During these events, the team hosts contests to give away equipment such as Victus bats and brand-new gloves. This has helped them grow their following and get the word out about their brand.